Absolutely love the cool visuals and fantastic flat colour motion graphics in this brilliant new promo from of all companies… Bacardi.
Through a mix of live action set-ups and simple animation, the ad encourages us to ditch technology and get together over a rum or two.
Can’t think of any recent campaigns from Bacardi that stick in my mind, I’d have to go all the way back to those “Auntie Berol” ads to recall one off the top of my head, but definitely seems a like a departure from the Bacardi ads of old, which can only be a good thing.
